Mike Martuza - Franchise Consultant

Massachusetts

Mike Martuza is a highly skilled and motivated professional who has over 30 years of business ownership, franchising, consulting, coaching, business management, and corporate experience. 

Prior to joining The Franchise Consulting Company, Mike’s career path has allowed him to experience businesses from many perspectives. Early in his career Mike spent more than a decade as an executive for several Fortune 500 and high-technology start-up companies. In that capacity, he developed extensive experience in identifying and evaluating potential business opportunities and successfully starting new companies. During the NASDAQ crash of 2000 Mike was downsized and, as a result, decided he wanted to be in control of his own professional destiny.

During the early 2000s Mike owned the New York State Master franchising rights to ActionCoach, a multi-national business coaching and training company. During that time, Mike launched the franchise in New York and built a foundation for exceptional growth through the creation of highly successful marketing, franchisee recruitment, and support strategies. Being a part of a franchise system was a key factor in Mike’s accomplishments as a fledgling entrepreneur.  

After receiving a generous, unsolicited offer for the ActionCoach business Mike sold it in late 2004. Mike spent the next 3 years founding and running the Internet start-up company TestExchange. Deciding that he missed the franchise industry, Mike sold TestExchange and has, for the past decade, dedicated his time guiding other aspiring entrepreneurs seeking the same personal and financial success that he enjoys.

Mike has established himself as a leading franchise expert whose presence is known through books “The Franchise Rules”, newspaper articles, Internet blogs and a weekly radio show for entrepreneurs and business owners. 

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