Paulette Callender - Franchise Consultant

Florida

Paulette Callender, based in Sarasota, Florida, is a seasoned franchise entrepreneur and business development leader with more than 20 years of experience helping retail and food-based concepts grow through strategic expansion, operational excellence, and strong franchisee partnerships. Her background includes multi-unit ownership, real estate strategy, P&L oversight, and mentoring entrepreneurs through every stage of business growth.

For over a decade, Paulette was a top-performing multi-unit franchise owner, ranking in the top tier system-wide for 15 consecutive years. She played a key role in launching a flagship high-profile location, served as President of a Franchisee Association, and partnered closely with corporate leadership to help shape system-wide initiatives and best practices.

In addition to franchising, Paulette founded and successfully exited a specialty food retail concept, leading all aspects of the business—from branding and store development to vendor partnerships and experiential retail programming.

Today, Paulette is passionate about helping entrepreneurs and organizations scale thoughtfully. She brings a hands-on, strategic approach that blends planning, real estate insight, operational discipline, and mentorship to help turn strong concepts into thriving, sustainable businesses.