Stephen Rotay - Franchise Consultant

Pennsylvania

A U.S. Marine and a B.S. in Industrial education, Stephen (Steve) started his career working in sales and management of an international manufacturer. 

Realizing he would never get achieve his true goals working for someone else, Steve bought a franchise in the restoration industry, Paul Davis Restoration. Starting with a truck, a trailer and administrative support, Steve began working his first territory. As time passed, Steve grew the franchise to a top 10 performer and remained in the top 10 for over a decade. His business grew to eight territories and a staff of over 150 people covering 3 States. He pioneered several strategies that were adopted by the franchisor and helped established a large loss capability for the system. After 18 years, Steve successfully sold his business to the franchisor in the first of many acquisitions to begin their company owned program. As he transitioned out of the company, Steve’s responsibilities were people development, scaling the organization and being the “fix-it” man for troubled offices.

After his successful exit, Steve started his consulting organization, Rotay Capital Finance (a subsidiary of his multi-brand parent company, Rotay Enterprises). This business identifies the needs of a business or business owner and matches them to optimal financing. 

A lifelong entrepreneur, Steve also owns and manages four territories for a trash franchise system. 

Steve’s experience resides in getting to the heart of the needs and goals of his clients. With a focus on the service industry, Steve’s focus is in making his client’s goals achievable in the day to day requirements of the chosen industry.     

As a Senior Consultant with The Franchise Consulting Company, Steve brings his decades of experience in successfully growing and exiting multiple franchise companies to entrepreneurs looking to begin their franchise journey. From analyzing client’s needs, wants and how to best finance their acquisition he looks holistically at every aspect of what you are about to get in to. A particular focus of his is supporting his fellow veterans. He is passionate about people achieving the American dream and can be reached at 717-278-2063 cell.

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